Marketing & Communications Affinity Group Call – Use Marketing Research to Optimize Your Agency’s Success

Join the NJHSA Marketing & Communications Professionals Affinity Group for the first call of 2021! On Tuesday, January 26th at 1pm ET we will hear from the Melior Group, a marketing research-based consultancy that has been helping service-based businesses and non-profit organizations solve problems and make often-difficult decisions for over 35 years.

Sindey Dranoff, Senior Project Director and Linda McAleer, President will share how their clients (including Jewish organizations) have used marketing research to optimize their success. Some organizations have changed their funding priorities to better match community needs and priorities, resulting in increased donations, service improvement and stronger brand perception. Others have expanded support for targeted segments within the community and enhanced engagement among lesser-served audiences.

The presentation will be interactive – so Sindey and Linda ask that you come to the meeting with questions about challenges you and your organization are facing and how research may be able to help you.

Visit the Members Only section to access the registration link for the call.