Hamilton Jewish Family Service of Ontario in Canada and Jewish Family & Community Services East Bay in California have been selected to participate in the NJHSA Digital Marketing Campaign, sponsored by The Gimbal Foundation aimed at raising awareness for these agencies, as well as promoting specific initiatives to a broad audience.
The Gimbal Foundation will work closely with the two agencies to develop, implement and assess the impact of their campaign, and both agencies have been invited to present at a workshop session on lessons learned through this process with Alex Steady, Founder and Managing Director at The Gimbal Foundation, at the Network’s 2020 Annual Conference, scheduled for May 3-5,2020 in Dallas, Texas.
“The Network plays a critical role in supporting agencies around the country that are striving to share impact, enact change and raise awareness with little funding for digital media,” said Reuben Rotman, President & CEO of the Network.
Alexis Wenzowski, Director of Hamilton Jewish Family Service added, “As a small agency, this opportunity presented by NJHSA is incredible. We are excited to work with – and learn from – The Gimbal Foundation. With their expertise, we will be able to reach new audiences, engage community members, and highlight the work done here at Hamilton Jewish Family Services.”
“We’re thrilled to have this opportunity to partner with NJHSA and the Gimbal Foundation. Despite being a good-size agency, our resources devoted to marketing and outreach are quite limited and haven’t kept up with our needs. As a Jewish agency serving diverse populations within a growing community of largely unaffiliated Jews, we also face particular challenges in targeting our messaging to different groups of potential supporters. We look forward to learning from the Gimbal Foundation and developing new tools to increase our impact in our community,” remarked Holly Taines White,Senior Director of Development & Community Engagement at JFCS East Bay.
